Jane’s Addiction, The Roots to perform, Pete Wentz to DJ at Rolling Stone’s Volkswagen Rock & Roll Fan Tailgate Party on Sunday, February 5, in Indianapolis

 

Rolling Stone announced today the all-star music lineup for the Volkswagen Rock & Roll Super Bowl Fan Tailgate Party, as the host on Sunday, February 5, in Indianapolis for football fans going to the game or those wanting to be in downtown Indianapolis to take in the excitement.

Starting at 1 p.m., Jane’s Addiction and The Roots will take the stage and Pete Wentz will DJ at The Crane Bay, a renovated industrial warehouse located just two blocks from Lucas Oil Stadium – walking distance to the big game and with on-site private parking.

“Because this is Volkswagen’s third consecutive year advertising during the Super Bowl, we saw the Fan Tailgate Party as an opportunity to celebrate the big game with our core audience,” said Tim Mahoney, Chief Product and Marketing Officer for Volkswagen. “The success of last year’s spot, ‘The Force,’ has created great momentum for the Volkswagen brand, thanks in large part to our fans, and we plan to continue that momentum in 2012.”

Along with the platinum-selling musical acts, celebrity chef John Besh will be on-hand to cook regional specials and classic tailgate food. Celebrating football fans of both teams and the local residents of Indianapolis, the party will feature a premium bar, interactive entertainment and venue experiences that celebrate the fan in all of us. 

The Super Bowl Fan Tailgate Party kicks off a year-long celebration in which Rolling Stone and Volkswagen have teamed up to offer special access and unique experiences for both Volkswagen and music fans at major music and sporting events throughout the year. The program will run across multiple media channels and will include a large social and digital presence.